How Black Opal Beauty built this send — a bold color email shipped as product hero on Wednesday at 5pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Black Opal BeautycampaignPreheader: “A glossy lip. A bold eye. A little shimmer where the light hits. You don’t need a full face to make a statement — just the right pop of color. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.72
Sent
Wed · 5pm
Format
Product hero
How this send compares
Voice warmth 0.72 for Black Opal Beauty vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Bold Color
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Essentials
Hero headline
A Little Color Changes Everything
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$40
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“BLK/OPL Lip Oil gives lips soft shine, comfortable color, and an easy glossy finish in one swipe.”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.