How Bleame built this send — a scarcity urgency email shipped as product hero on Monday at 3pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Ashley from The Bleame Teamcampaign
Offer
25% off
Voice warmth
0.88
Sent
Mon · 3pm
Format
Product hero
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 21.3% when it discounts).
Voice warmth 0.85 for Bleame vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Scarcity Urgency
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Discount Led
Hero headline
Okay, we found 87 more Duos...
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Extended
'By popular demand' — the sale runs longer.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Grab 1 of the 87 Duos here.”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Only 87 Duos remaining”social proof · unsubstantiated
“Fan-fave this 4th of July”social proof · unsubstantiated
Products featured
Crystal Hair Eraser 2-Pack + FREE Gleam Body Scrub Duobestseller
Gleam Body Scrub
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.