Bleame / Smooth Skin / Hair Removal / email teardown
Thanks for Sticking Around How Bleame built this send — a smooth skin / hair removal email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Bleame flow Preheader: “Now we’re sticking to our promise: 10% OFF inside ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 21.3% when it discounts).Voice warmth 0.85 for Bleame vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Smooth Skin / Hair Removal
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Ready for Your Smoothest Skin Yet?
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.20
Casual Formal
Reader focus 0.90
“We” “You”
Expressiveness 0.85
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“GET MY 10% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Skin so smooth it's distracting” efficacy · unsubstantiated “TRY US RISK FREE - Free Shipping, 30-Nights Guarantee, Easy Returns” guarantee · unsubstantiated Products featured
Bleame Crystal Hair Eraser $29hero GLEAM Body Scrub $29 Booty Boost Mask $39 Gua Sha Facial Set $39 Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Bleame → All smooth skin / hair removal emails → All % off offers →