How Bliss built this send — a bestsellers email shipped as product hero on Thursday at 8am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.75 for Bliss vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bestsellers
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Meet your future faves
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Bestsellers”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“The iconic body butter & citrusy scent that's been a best seller since '96.”social proof · unsubstantiated
“Fake looking awake with this multi-use eye-ssential that does it all.”efficacy · unsubstantiated
“Go no shade, all sheer with this smart way to blend & defend.”efficacy · unsubstantiated
Products featured
Lemon & Sage Body Butterbestseller
Eye Do All Things Hydrating Eye Gelbestseller
Block Star Tinted Daily Mineral Sunscreen SPF 30bestseller
Fab Girl Firm Firming & Contouring Body Creambestseller
Bright Idea Brightening Serumbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.