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Blue Lizard Australian Sunscreen/Sun Protection/email teardown

Don’t forget the SPF this 4th

How Blue Lizard Australian Sunscreen built this send — a sun protection email shipped as mixed / modular on Friday at 12pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Blue Lizard Australian SunscreencampaignPreheader: “UV doesn’t take a holiday ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.75
Sent
Fri · 12pm
Format
Mixed / modular
How this send compares
  • Voice warmth 0.79 for Blue Lizard Australian Sunscreen vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Sun Protection
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Family Coverage
Hero headline
Celebrate the 4th without the sunburn
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Where to Buy”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06

Send timing

Day
Friday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Maximum water resistance (up to 80 minutes)”efficacy · substantiated
  • “Broad-spectrum protection”efficacy · substantiated
  • “Fragrance free and non-sticky”ingredient · unsubstantiated
  • “Trusted by dermatologists”social proof · unsubstantiated
  • “Trusted by pediatricians”social proof · unsubstantiated
  • “Reduces the look of redness; leaves skin soft, smooth, and comfortable”efficacy · unsubstantiated
Products featured
  • Blue Lizard Sport SPF 50 Mineral Sunscreen
  • Blue Lizard Kids SPF 50 Mineral Sunscreen
  • Blue Lizard Mineral SPF 15 Lip Balm
  • Blue Lizard After Sun Soothing Lotionnew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.