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Blue Lizard Australian Sunscreen/Sun Protection/email teardown

Enjoy a safe, sunny 4th of July🎉

How Blue Lizard Australian Sunscreen built this send — a sun protection email shipped as mixed / modular on Wednesday at 1pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Blue Lizard Australian SunscreencampaignPreheader: “Pack your bag with travel-friendly SPF protection. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.75
Sent
Wed · 1pm
Format
Mixed / modular
How this send compares
  • Voice warmth 0.79 for Blue Lizard Australian Sunscreen vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Sun Protection
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Travel Friendly
Hero headline
Sunnies. Sparklers. SPF. Pack right for July 4th weekend.
Emotional appeal
aspiration
Calendar moment
4th Of July
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Where to Buy”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06

Send timing

Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Pocket-sized stick for easy, mess-free application on the go”efficacy · unsubstantiated
  • “TSA-friendly protection from 98% of UVB rays”efficacy · unsubstantiated
  • “SPF 15 mineral protection with natural coconut flavor”ingredient · substantiated
  • “Broad Spectrum SPF 50 UVA/UVB protection, water resistant (80 minutes)”efficacy · substantiated
Products featured
  • Blue Lizard Sensitive Mineral Sunscreen Stick SPF 50hero
  • Blue Lizard Sensitive Mineral SPF Lotion SPF 50
  • Blue Lizard SPF 15 Lip Balm
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.