Last call! 📣Final hours for 25% off summer must-haves!
How Bluemercury built this send — a discount led email shipped as product hero on Tuesday at 9pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 23.3% when it discounts).
Voice warmth 0.63 for Bluemercury vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Essentials
Hero headline
FINAL HOURS! 25% OFF Summer Essentials
Emotional appeal
fear of missing out
Calendar moment
July 4th Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
bluemercury.attentivemail.com
No UTM tagging detected
Tracking domain
bluemercury.attentivemail.com
ESP fingerprint · Attentive
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Complimentary Healing Oil with purchase of $200 or more (while supplies last)”guarantee · unsubstantiated
“We've partnered with Flex to make it easy for you to use your HSA and FSA funds when you shop online at Bluemercury”ingredient · substantiated
Products featured
M-61 Perfect Body Spray Broad Spectrum SPF 30 Sunscreenhero
Lune+Aster CC Cover + Correct Tinted Moisturizer SPF 50+hero
Supergoop Unseen Sunscreen SPF 50
Goop Beauty Body Glow Body Polish
Virtue Healing Oil (deluxe sample)
M-61 Hydraboost Moisturizer SPF 30
La Mer Crème de la Mer Moisturizing Cream
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.