Co / Welcome Discount / email teardown
Welcome to the Bluesky family π
How Co built this send β a welcome discount email shipped as product hero on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: BLUESKY flow Preheader: βYour 10% off code is inside! Take a look and start your home manicure journey... Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
10% off β 12.5 points shallower than the tracked set average of 22.5% .01
Message & creative Message theme
Welcome Discount
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Vegan & Cruelty Free Credentials
Hero headline
Welcome to the Family β 10% Off Your Next Purchase
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
None
Carries exclusions
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.75
Restrained Exuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βShop Nowβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βVeganβ ingredient Β· substantiated βCruelty Freeβ ingredient Β· substantiated βLong Lasting Relationshipsβ efficacy Β· unsubstantiated Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Co β All welcome discount emails β All % off offers β