How BLUESKY built this send โ a new collection email shipped as product hero on Tuesday at 6pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When BLUESKY does discount it averages 17.1% off โ 5.4 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.67 for BLUESKY vs 0.70 across the set โ a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Collection
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Social Proof
Hero headline
YOU LOVE MERMAID PEARL!
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$15
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โShimmering gel polishes inspired by iridescent sea shells, mermaid tails & sunlit ocean wavesโingredient ยท unsubstantiated
Products featured
Mermaid Pearl Gel Polish Collectionhero
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.