How Blume built this send β a birthday sale email shipped as editorial / long-form on Sunday at 7pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off β 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).
Voice warmth 0.76 for Blume vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Birthday Sale
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Community Gratitude
Hero headline
Blume's 8th Birthday Sale β Up to 50% Off Sitewide
Emotional appeal
belonging
Calendar moment
Brand Birthday
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone
Warmth0.92
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop the 8th Birthday Saleβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
β625,000 people and countingβsocial proof Β· unsubstantiated
βUp to 50% off sitewideβefficacy Β· substantiated
βSkincare should be gentle, effective, and make you feel good in your own skinβefficacy Β· unsubstantiated
Products featured
Sitewide Individual Products
Bundles
Ultimate Bundleshero
Kujola
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