Blume / Discount Led / email teardown
Biggest Sale of the Year π° How Blume built this send β a discount led email shipped as product hero on Saturday at 7pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sat, Jun 27, 2026 From: Blume campaign Preheader: βUp to 50% OFF SITEWIDE Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
50% off β 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).Voice warmth 0.76 for Blume vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bundle Savings
Hero headline
Biggest Sale of The Year! Save More With Exclusive Birthday Bundles β Up to 50% Off
Emotional appeal
fear of missing out
Calendar moment
Brand Birthday Sale
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.75
βWeβ βYouβ
Expressiveness 0.70
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP AND SAVEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βA sensitive skin-friendly routine to hydrate + fade spotsβ efficacy Β· unsubstantiated βEverything you need to treat & prevent acne/breakoutsβ efficacy Β· unsubstantiated βA beginner-friendly routine that supports your skin barrierβ efficacy Β· unsubstantiated βBest Sellers: Bundled & Discountedβ ranking Β· unsubstantiated Products featured
Milky Rescue Bundle $64bestseller Ultimate Acne Routine $99bestseller Daily Essentials Bundle $76bestseller Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Blume β All discount led emails β All % off offers β Brand Birthday Sale sends β