Blume / Discount Led / email teardown
ENDS TONIGHT 🍰 up to 50% off everything How Blume built this send — a discount led email shipped as product hero on Tuesday at 7pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 30, 2026 From: Blume campaign Preheader: “Biggest sale of the year ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).Voice warmth 0.76 for Blume vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Birthday Sale
Hero headline
Final day! Up to 50% OFF SITEWIDE
Emotional appeal
fear of missing out
Calendar moment
Birthday Sale
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.60
“We” “You”
Expressiveness 0.75
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Up to 50% off sitewide” efficacy · substantiated “Biggest Sale of the Year” ranking · unsubstantiated “Birthday Bundle Exclusive: The Ultimate Acne Routine $99 ($211 value)” guarantee · unsubstantiated Products featured
The Ultimate Acne Routine $99hero Meltdown Acne Oil Milky Fade Serum Sunscreen Gel Cleanser Gel Cream with Ceramides Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Blume → All discount led emails → All % off offers → Birthday Sale sends →