How Blume built this send — a birthday sale email shipped as product hero on Saturday at 2am, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Ariel at Blumecampaign
Offer
50% off
Voice warmth
0.85
Sent
Sat · 2am
Format
Product hero
How this send compares
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).
Voice warmth 0.76 for Blume vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Birthday Sale
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Bundle Savings
Hero headline
Our bday sale is LIVE 🍰
Emotional appeal
fear of missing out
Calendar moment
Brand Birthday
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the sitewide sale here →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
2am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Bundles are 30% off, singles 20% off, & exclusive bday bundles are up to 50% off”efficacy · substantiated
“8 years of Blume”social proof · substantiated
Products featured
The Ultimate Acne Routine$99hero
The Daily Essentials Bundle$76
The Milky Rescue Bundle$64
Kujola
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