How Blume built this send — a low stock urgency email shipped as plain-text on Monday at 6pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).
Voice warmth 0.76 for Blume vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Low Stock Urgency
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Birthday Sale
Hero headline
okay next year we'll make more
Emotional appeal
fear of missing out
Calendar moment
Birthday Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the sale, here →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Our biggest sale of the year!!”ranking · unsubstantiated
“Up to 50% off bundles and 20% off everything else”efficacy · substantiated
Products featured
Pearl Drip Hydration and Calming Milky Toner
Superbalm
Skin Therapy
Blume's Carry All Vanity Case
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.