Blume / Discount Led / email teardown
SALE EXTENDED: Today Only π° How Blume built this send β a discount led email shipped as product hero on Wednesday at 7pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jul 1, 2026 From: Blume campaign Preheader: β50% OFF + Free Superbalm Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
50% off β 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).Voice warmth 0.76 for Blume vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Brand Birthday
Hero headline
8TH BDAY SALE β Up to 50% OFF Sitewide
Emotional appeal
fear of missing out
Calendar moment
Brand Birthday Sale
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Extended
'By popular demand' β the sale runs longer.
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.75
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP THE SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
β30 day guarantee β If Blume doesn't work for you, return it for your money back!β guarantee Β· substantiated βMilky Fade Serum β Beauty Awards 2024 Top Picks (SA)β ranking Β· substantiated βBest Deals Of The Yearβ social proof Β· unsubstantiated Products featured
Clear Skin Kit $75hero Superbalm Lip Squeeze $16 Milky Fade Serum $37 Milky Rescue Bundle $64 Superbalm Wild Plum Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Blume β All discount led emails β All % off offers β Brand Birthday Sale sends β