We’ll unsubscribe you soon — want to stick around?
How Blume built this send — a list retention email shipped as plain-text on Monday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Bunny at Blumeflow
Offer
Full price
Voice warmth
0.80
Sent
Mon · 4pm
Format
Plain-text
How this send compares
When Blume does discount it averages 50.0% off — 27.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for Blume vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
List Retention
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
—
Single-theme send.
Hero headline
We'll unsubscribe you soon — want to stick around?
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Keep me on the email list”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
3
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
4pm
Send type
flow
Flow: win back
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.