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Boadicea the Victorious/Discount Led/email teardown

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How Boadicea the Victorious built this send — a discount led email shipped as mixed / modular on Thursday at 4pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Boadicea the VictoriousflowPreheader: “Find your favourite fragrance and never look back ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.65
Sent
Thu · 4pm
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.65 for Boadicea the Victorious vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Luxury Fragrance
Hero headline
Indulge in 10% Off Using the Code Below
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 10.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Browse our collection”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
39
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
4pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “DISCOVER OUR ONLINE BESTSELLER — 1907”ranking · unsubstantiated
  • “EXPLORE OUR MOST POPULAR SCENTS”social proof · unsubstantiated
  • “RECEIVE A 2ML SAMPLE WITH YOUR ORDER WHEN YOU BUY A 10ML, 50ML OR 100ML SCENT”guarantee · substantiated
Products featured
  • 1907bestseller
  • Consort
  • Hanuman
  • Blue Sapphire
  • Green Sapphire
  • Valiant
  • Lannosea
  • Glorious
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.