How Boadicea the Victorious built this send — a fragrance discovery email shipped as mixed / modular on Saturday at 4pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.65 for Boadicea the Victorious vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Fragrance Discovery
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Still Mulling Over Which Fragrance to Choose?
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Find your fragrance”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
33
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
4pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Almost as personal as an in-store consultation”efficacy · unsubstantiated
“Receive a 2ml sample with your order when you buy a 10ml, 50ml or 100ml scent”guarantee · substantiated
Products featured
Green Sapphirehero
Ardent
Opal
Imperial
Energizer
The Floral Gift Setnew
The Ambery Gift Setnew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.