Discover why Crépe Erase is the #1 age-defying body treatment system
How The Body Firm built this send — a social proof email shipped as mixed / modular on Wednesday at 7am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.69 for The Body Firm vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Discover why Crépe Erase is the #1 age-defying body treatment system
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Save 25% Today”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“#1 Anti-aging body treatment system”ranking · substantiated
“Trusted by over 2 million women”social proof · unsubstantiated
“Thousands of 5-star reviews (average 4.1 stars as of 12/12/24)”social proof · substantiated
“The ultimate solution for reducing the appearance of crepey, sagging skin”efficacy · unsubstantiated
“The Body Firm was the first brand to address skincare for the body and make products that helped with the loss of elasticity in the skin”efficacy · unsubstantiated
Products featured
Crépe Erase Age-Defying Body & Face Kithero
Crépe Erase Facial Refining Exfoliant
Crépe Erase Body Refining Exfoliant
Crépe Erase Facial Repair Treatment
Crépe Erase Body Repair Treatment
Crépe Erase Neck Repair Treatment
Essentials Plump & Firm Facial Treatment
Youthful Essence Dietary Supplements
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.