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The Body Firm/Channel Expansion/email teardown

Shop The Body Firm on Amazon Now!

How The Body Firm built this send — a channel expansion email shipped as product hero on Sunday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: The Body FirmcampaignPreheader: “Fast, trusted, & convenient:Smoother, healthier-looking skin is just a few clicks away! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.70
Sent
Sun · 7am
Format
Product hero
How this send compares
  • When The Body Firm does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.69 for The Body Firm vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Channel Expansion
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Smoother Skin
Hero headline
Body Care That Fits Your Lifestyle
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now on Amazon”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06

Send timing

Day
Sunday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Smoother, healthier-looking skin”efficacy · unsubstantiated
  • “Fast, trusted, & convenient”efficacy · unsubstantiated
Products featured
  • Crêpe Erase Advanced Body Repair Treatmenthero
  • Crêpe Erase Body Smoothing Pre-Treatment
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.