How BOMBAY HAIR Canada built this send — a thinning hair solution email shipped as mixed / modular on Thursday at 2am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 43.4% when it discounts).
Voice warmth 0.69 for BOMBAY HAIR Canada vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Thinning Hair Solution
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
From Thinning to Thriving
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Thursday
Local hour
2am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Get fuller hair in 5 minutes”efficacy · unsubstantiated
“Mimics hair growth along the scalp to give you instant fullness and coverage”efficacy · unsubstantiated
“Blends seamlessly while adding customizable volume wherever your hair needs it”efficacy · unsubstantiated
“Comfy and perfect for a quick hair upgrade without damaging your natural hair”efficacy · unsubstantiated
“Our most-loved set that lays flat against the head for an undetectable blend”social proof · unsubstantiated
“17,000+ Five Star Reviews”social proof · unsubstantiated
“As Seen & Featured On (Cosmopolitan, BuzzFeed, Ellen, Refinery29, GMA Deals & Steals, Hello Beautiful, FOX 5)”ranking · substantiated
Products featured
Invisible Clip-Inshero
Thinning Hair Fill-Ins
Halo Hair Extensions
Seamless Clip-In Hair Extensionsbestseller
Kujola
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