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BOMBAY HAIR Canada/Discount Led/email teardown

Welcome to Bombay Hair ❤️

How BOMBAY HAIR Canada built this send — a discount led email shipped as mixed / modular on Tuesday at 7pm, carrying a 80% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BOMBAY HAIR CanadaflowPreheader: “Your blowout is here! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
80% off
Voice warmth
0.75
Sent
Tue · 7pm
Format
Mixed / modular
How this send compares
  • 80% off — 57.5 points deeper than the tracked set average of 22.5% (this brand averages 43.4% when it discounts).
  • Voice warmth 0.69 for BOMBAY HAIR Canada vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Onboarding / Category Education
Hero headline
Welcome to Bombay Hair — Up to 80% Off 13th Birthday Blowout
Emotional appeal
fear of missing out
Calendar moment
Brand Birthday
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
80% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Tuesday
Local hour
7pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Blends seamlessly with your natural hair and easy to wear.”efficacy · unsubstantiated
  • “Crafted with ethically sourced 100% Remy human hair.”ingredient · unsubstantiated
  • “Advanced technology to protect your hair.”efficacy · unsubstantiated
  • “Over 40+ Hair Colors available.”efficacy · substantiated
  • “As seen & featured on Cosmopolitan, BuzzFeed, GMA Deals & Steals, Ellen, Refinery29, Hello Beautiful, FOX 5.”social proof · substantiated
Products featured
  • Seamless Hair Extensionshero
  • Clip-In Hair Collection
  • Professional Hair Styling Tools
  • Hair Care & Accessories
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.