How BOMBAY HAIR Canada built this send — a clinical results / transformation email shipped as mixed / modular on Wednesday at 3am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 43.4% when it discounts).
Voice warmth 0.69 for BOMBAY HAIR Canada vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Clinical Results / Transformation
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
YOUR HAIR, ELEVATED
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP EXTENSIONS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Wednesday
Local hour
3am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% Remy Hair Extensions loved by women and leading stylists worldwide since 2013”ingredient · unsubstantiated
“Ethically Sourced — Crafted using ethically sourced materials”sustainability · unsubstantiated
“17,000+ 5-Stars”social proof · substantiated
“As Seen & Featured On: Cosmopolitan, BuzzFeed, GMA Deals & Steals, Ellen, Refinery29, Hello Beautiful, FOX 5”social proof · substantiated
“Natural-looking Result — Blends seamlessly with your natural hair”efficacy · unsubstantiated
“Thick from root to tip — More volume and body, no stringy ends”efficacy · unsubstantiated
Products featured
Classic Clip-In Hair Extensionsbestseller
Seamless Clip-In Hair Extensions
Halo Hair Extensions
Thinning Hair Solutions / Fill-In Extensions
Kujola
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