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BOMBAY HAIR Canada/Discount Led/email teardown

Your birthday treat, delivered

How BOMBAY HAIR Canada built this send — a discount led email shipped as mixed / modular on Friday at 12am, carrying a 80% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BOMBAY HAIR CanadacampaignPreheader: “Celebrating 13 years with something special for you 🎂 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
80% off
Voice warmth
0.78
Sent
Fri · 12am
Format
Mixed / modular
How this send compares
  • 80% off — 57.5 points deeper than the tracked set average of 22.5% (this brand averages 43.4% when it discounts).
  • Voice warmth 0.69 for BOMBAY HAIR Canada vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Brand Anniversary
Hero headline
13TH BIRTHDAY BLOWOUT — Up to 80% OFF Everything for Your Dream Hair
Emotional appeal
fear of missing out
Calendar moment
Brand Birthday
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
80% off
Promo phase
Tease
A heads-up before the sale — 'Something's coming', no offer yet.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.78
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Friday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “17,000+ Five Star Reviews”social proof · unsubstantiated
  • “100% Remy Hair Extensions”ingredient · unsubstantiated
  • “Internationally loved brand”social proof · unsubstantiated
Products featured
  • Clip-In Hair Extensions (Classic)hero
  • Seamless Clip-In Hair Extensions
  • Fill-In / Thinning Hair Extensions
  • Halo Hair Extensions
  • Professional Hair Styling Tools
  • Hair Care Essentials
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.