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BOMBAY HAIR Canada/Shade Matching/email teardown

Your perfect hair match is here ✨

How BOMBAY HAIR Canada built this send — a shade matching email shipped as mixed / modular on Sunday at 2am, carrying a 75% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BOMBAY HAIR CanadacampaignPreheader: “Your shade, effortlessly matched in minutes ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
75% off
Voice warmth
0.75
Sent
Sun · 2am
Format
Mixed / modular
How this send compares
  • 75% off — 52.5 points deeper than the tracked set average of 22.5% (this brand averages 43.4% when it discounts).
  • Voice warmth 0.69 for BOMBAY HAIR Canada vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Shade Matching
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
Your Shade, Matched Perfectly
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
75% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP UP TO 75% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Sunday
Local hour
2am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “100% Real Human Hair”ingredient · unsubstantiated
  • “17,000+ 5-Star Reviews”social proof · unsubstantiated
  • “Loved by Stylists”social proof · unsubstantiated
  • “As Seen & Featured On (Cosmopolitan, BuzzFeed, Ellen, Refinery29, GMA Deals & Steals, Hello Beautiful, FOX 5)”ranking · substantiated
  • “Get fuller hair in minutes with our Clip-in Collection”efficacy · unsubstantiated
Products featured
  • Clip-In Hair Extensionshero
  • Color Swatch$3
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.