BOMBAY HAIR Canada/Loyalty Rewards/email teardown

Your rewards are waiting πŸ’Ž

How BOMBAY HAIR Canada built this send β€” a loyalty rewards email shipped as mixed / modular on Saturday at 12am, carrying a 29% loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BOMBAY HAIR CanadacampaignPreheader: β€œUnlock points and exclusive rewards ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
29% off
Voice warmth
0.75
Sent
Sat Β· 12am
Format
Mixed / modular
How this send compares
  • 29% off β€” 6.5 points deeper than the tracked set average of 22.5% (this brand averages 43.4% when it discounts).
  • Voice warmth 0.69 for BOMBAY HAIR Canada vs 0.70 across the set β€” right on the set median.
01

Message & creative

Message theme
Loyalty Rewards
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
Unlock Points & Exclusive Rewards
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Loyalty points
Bonus rewards points (e.g. "earn 2Γ— points") instead of money off.
Depth
29% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.80
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œJOIN NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community β€” 'Take the quiz', 'Join'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Saturday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œ17,000+ Five Star Reviews”social proof Β· unsubstantiated
  • β€œAs Seen & Featured On: Cosmopolitan, BuzzFeed, GMA Deals & Steals, Ellen, Refinery29, Oprah's Favorite Things, Hello Beautiful, FOX 5”social proof Β· substantiated
Products featured
  • Curling Wand Set - 5 in 1 Curling Wand
  • 3-in-1 Thermal Round Brush
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.