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BOMBAY HAIR Canada/Discount Led/email teardown

Your styling routine, elevated

How BOMBAY HAIR Canada built this send — a discount led email shipped as mixed / modular on Thursday at 12am, carrying a 70% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BOMBAY HAIR CanadacampaignPreheader: “Up to 70% Off Salon-quality Styling Tools ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
70% off
Voice warmth
0.60
Sent
Thu · 12am
Format
Mixed / modular
How this send compares
  • 70% off — 47.5 points deeper than the tracked set average of 22.5% (this brand averages 43.4% when it discounts).
  • Voice warmth 0.69 for BOMBAY HAIR Canada vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Salon Quality Performance
Hero headline
13th Birthday Sale — Up to 70% Off Styling Tools
Emotional appeal
aspiration
Calendar moment
Birthday Sale
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
70% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Thursday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Salon-quality tools loved by leading stylists”efficacy · unsubstantiated
  • “Achieve the perfect blowout in half the time”efficacy · unsubstantiated
  • “Tourmaline ceramic barrels”ingredient · substantiated
  • “Extended titanium barrels”ingredient · substantiated
  • “17,000+ Five Star Reviews”social proof · substantiated
Products featured
  • 3-in-1 Thermal Round Brush
  • Bombay Blow Dryer Brush
  • 5-in-1 Curling Wand Set
  • 3-in-1 Curling Wand with Extended Barrels
  • Heat Resistant Mats
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.