Bondi Sands / New Customer Welcome Discount / email teardown
Don't Forget Your Code! π©΅ How Bondi Sands built this send β a new customer welcome discount email shipped as mixed / modular on Wednesday at 6am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jun 24, 2026 From: Bondi Sands flow Preheader: βGlow For Less, 20% Off Is Waiting Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).Voice warmth 0.68 for Bondi Sands vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
New Customer Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Loyalty Program Sign Up
Hero headline
Don't Miss Out On Your Discount
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Reminder
A mid-sale nudge β 'Still on', 'Don't miss'.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.60
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βSkin-Loving Quality Formulaβ ingredient Β· unsubstantiated βAustralian Made (Face SPF 50)β ingredient Β· unsubstantiated Products featured
Self Tanning Foam Dark Face SPF 50 Sunscreen Lotion Tanning Mitt Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Bondi Sands β All new customer welcome discount emails β All % off offers β