How Bon Parfumeur built this send — a new customer welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Bon Parfumeurflow
Offer
10% off
Voice warmth
0.75
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.70 for Bon Parfumeur vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Parisian Craftsmanship & Bestsellers
Hero headline
BIENVENUE — Welcome to Bon Parfumeur, 10% off your first order
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$60
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Enjoy”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
37
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Discover a world of Parisian creativity where the expertise of France's greatest perfumers and the founder's life experiences come together in fragrances.”ingredient · unsubstantiated
“MADE IN FRANCE with love”ingredient · unsubstantiated
“Order, receive, spray. And if you don't like it, we'll refund you on request.”guarantee · substantiated
“COMPLIMENTARY SAMPLES for all orders”guarantee · substantiated
Products featured
003 French Yuzubestseller
103 Bloom Illusionbestseller
602 Bois Narcotiquebestseller
302 Groovy Amber
402 Guilty Vanilla
502 Iris Cartagena
702 Encens Privé
Kujola
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