How Bon Parfumeur built this send — a brand story email shipped as editorial / long-form on Thursday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Bon Parfumeurflow
Offer
10% off
Voice warmth
0.70
Sent
Thu · 7am
Format
Editorial / long-form
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.70 for Bon Parfumeur vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Brand Story
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Perfumery, a mirror of emotions
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“DISCOVER OUR HISTORY”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
35
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06
Send timing
Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Made in France”ingredient · unsubstantiated
“Complimentary samples for all orders”guarantee · substantiated
“Free delivery & returns from 50€ in France and in Europe”guarantee · substantiated
“Secure payments by credit card, bank transfer and in 3 free installments”guarantee · substantiated
Products featured
Bloom Illusion 103hero
Vanillabestseller
Floralbestseller
Woodybestseller
Kujola
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