BOOM! Beauty / Gift With Purchase / email teardown
JUST ARRIVED: Free Boom ❤️ How BOOM! Beauty built this send — a gift with purchase email shipped as product hero on Tuesday at 12pm, carrying a 61% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: BOOM! Beauty campaign Preheader: “Don’t wait another second... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
61% off — 38.5 points deeper than the tracked set average of 22.5% (this brand averages 35.5% when it discounts).Voice warmth 0.82 for BOOM! Beauty vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Free Boom Gloss With Every Order This Week Only
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Sun, Jun 29, 2025
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.80
“We” “You”
Expressiveness 0.65
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
trk.send.boombeauty.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Over 2,500 5-Star Reviews” social proof · substantiated “Full-size, ultra-hydrating Boom Gloss — a $24 value” efficacy · unsubstantiated “Natural, Cruelty Free, Organic, No Toxins, Pure Ingredients, Sustainable” ingredient · unsubstantiated “Hypoallergenic, gentle ingredients” ingredient · unsubstantiated “Boom Bold lengthens shorter, thinner lashes without clumping, flaking or running” efficacy · unsubstantiated “Boomstick Trio is our customers' favorite Boom of all time” ranking · unsubstantiated Products featured
Boom Gloss $24hero Boomstick Rose Nude Boom Bold Boomstick Trio bestseller Boomsilk Boom Nectar Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from BOOM! Beauty → All gift with purchase emails → All Gift with purchase offers → Summer kickoff sends →