FINAL HOURS: Up to 80% Off Ends Tonight β€οΈπ€π
How Boys Lie built this send β a discount led email shipped as mixed / modular on Monday at 11pm, carrying a 80% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
80% off β 57.5 points deeper than the tracked set average of 22.5% (this brand averages 58.6% when it discounts).
Voice warmth 0.60 for Boys Lie vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Restock
Hero headline
FINAL HOURS: Up to 80% Off Ends Tonight
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
80% off
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
38
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βShop up to 80% off hundreds of stylesβefficacy Β· unsubstantiated
βSHOP BESTSELLING SALE ITEMSβsocial proof Β· unsubstantiated
βCheck out best selling restocks...before they are goneβsocial proof Β· unsubstantiated
Products featured
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Sunshine And Rainbows Kimmy Shortbestseller
Sunshine And Bows Lacie Shortbestseller
Lean Green Kara Crewneckbestseller
First Pick Heathered Paneled Kara Crewneckbestseller
Snowed In Camo Thermal Paneled Kara Crewneckbestseller
Charmer Racer Hoodiebestseller
Sunshine And Rainbows Kara Crewneckbestseller
Kujola
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