How Boys Lie built this send — a restock email shipped as product hero on Tuesday at 11pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 58.6% when it discounts).
Voice warmth 0.60 for Boys Lie vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Restock
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Limited Availability
Hero headline
Manhunt Is Back!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR CAMO”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“All 4 Manhunt styles are waiting. Grab yours before they sell out again.”social proof · unsubstantiated
Products featured
Boys Lie Sport BF Slub Teenew
Snowed In Camo Thermal Paneled Kara Crewneckrestock
Megan Blues Manhunt Camo Crewneckrestock
Red Camo Manhunt Racer Hoodierestock
Red Camo Manhunt Kimmy Pantrestock
Starlight Camo Lacie Shortnew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.