How Boys Lie built this send β a discount led email shipped as mixed / modular on Saturday at 11pm, carrying a 80% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
80% off β 57.5 points deeper than the tracked set average of 22.5% (this brand averages 58.6% when it discounts).
Voice warmth 0.60 for Boys Lie vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Restock
Hero headline
4TH OF JULY Sale β UP TO 80% OFF
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
80% off
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Good Sport Kara Crewneck
Spring Training Home Run Hero Jersey
Charmer Racer Hoodie
Boys Lie Men Don't Boyfriend Tee
Rocker Thermal Longsleeve
Razzle Dazzle Kara Crewneck
Red Camo Manhunt Kimmy Pant
Boys Lie Men Don't Beegee Tank
Kujola
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