How Boys Lie built this send — a discount led email shipped as product hero on Saturday at 1pm, carrying a 80% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
80% off — 57.5 points deeper than the tracked set average of 22.5% (this brand averages 58.6% when it discounts).
Voice warmth 0.60 for Boys Lie vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Fourth Of July
Hero headline
UP TO 80% OFF — Fourth of July Sale
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
80% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Boys Lie Racing Team Kimmy Short
Boys Lie Racing Team Hayley V-Neck
United States of Boys Lie Hayley V-Neck
See You At the Bar Boyfriend Tee
Sunshine And Bows Alex Zip
Stud Wrangler Tube Top
Lovestruck Harley Zip
Charmer Racer Hoodierestock
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.