How Boys Lie built this send — a new launch email shipped as mixed / modular on Wednesday at 1pm, carrying a $20 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Boys Lie does discount it averages 58.6% off — 36.0 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.60 for Boys Lie vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Seasonal Collection
Hero headline
4TH OF JULY WEEKEND FITS | Shop Red, White, & Blue
Emotional appeal
belonging
Calendar moment
4th Of July
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$20 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$100
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
4th of July Red, White & Blue Collectionhero
Boys Lie X Von Dutch Racer Hoodienew
Boys Lie X Von Dutch Alex Pantnew
Boys Lie X Von Dutch Von Daddy Beegee Tanknew
Boys Lie X Von Dutch Von Daddy BF Teenew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.