How Boys Lie built this send — a loyalty program onboarding email shipped as mixed / modular on Tuesday at 7am, carrying a $20 loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Discover Your Rewards”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Waffle Zip Hoodie
Waffle Shorts
Kujola
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