How Brow Code built this send — a social proof email shipped as user-generated on Friday at 7pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.62 for Brow Code vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
WHAT EVERYONE'S SAYING
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$39
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.78
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“My brows are thicker and fuller. I have also started to notice some hair growth in areas I had previously over-plucked and thought would never grow back.”efficacy · unsubstantiated
“Best brow pencil ever!! I've tried many different brands over the years. This one leaves them all in the dust!”social proof · unsubstantiated
“Awesome kit! I am beyond thrilled with this kit! It has given me the results I wanted and is super easy to use.”social proof · unsubstantiated
“Absolutely love. This is the best brow product that I have used. My brows no longer look sparse. Customer for life!”social proof · unsubstantiated
“Pure Beauty Global Awards 2022 & 2023 winner”ranking · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.