BTArtboxnails / Welcome Offer / email teardown
Your 10% Off Is Inside 🎁 How BTArtboxnails built this send — a welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: BTArtboxnails flow Preheader: “Welcome to BTArtbox — Let’s Get You Started 💅 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).Voice warmth 0.70 for BTArtboxnails vs 0.70 across the set — right on the set median. 01
Message & creative Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch / Brand Story
Hero headline
Welcome to BTArtboxnails — Your 10% Off Is Inside
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.75
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“BTArtbox became a leading brand in the nail category (2017)” ranking · unsubstantiated “Proudly featured by Marie Claire, Vogue, Cosmopolitan, InStyle, Yahoo, TZR, Bustle, Glamour, Stylecaster, BET, WWW” social proof · substantiated “Available through trusted partners: Amazon, TikTok Shop, Sally Beauty, Target, TJ Maxx” social proof · substantiated “XCOATTIPS® Bare — Like a second skin for your nails” efficacy · unsubstantiated Products featured
XCOATTIPS® Starter Kit hero XCOATTIPS® Bare new Ocean Energy Press On Nails new Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from BTArtboxnails → All welcome offer emails → All % off offers →