How Buchart Colbert built this send — a risk free trial email shipped as product hero on Sunday at 7am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Buchart Colbertcampaign
Offer
Free shipping
Voice warmth
0.70
Sent
Sun · 7am
Format
Product hero
How this send compares
When Buchart Colbert does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.70 for Buchart Colbert vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Risk Free Trial
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Craftsmanship
Hero headline
Discover your next signature scent risk-free with our Sample Discovery Set
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$100
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Explore Our Fragrances”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Each fragrance in our collection is a work of art, inspired by timeless beauty crafted to perfection.”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.