How Butter & Lye built this send — a clean ingredients email shipped as plain-text on Tuesday at 1am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
“98% (visible in email)”social proof · unsubstantiated
“Bar-for-bar program: every bar purchased helps provide soap to someone in need”sustainability · substantiated
“Founder studied biology at Cornell University and worked in cancer biochemistry for over a decade”ingredient · substantiated
Products featured
Bar Soaphero
Kujola
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