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BUXOM Cosmetics/Discount Led/email teardown

Your 20% off is here

How BUXOM Cosmetics built this send — a discount led email shipped as mixed / modular on Tuesday at 6am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BUXOM CosmeticsflowPreheader: “Welcome to Buxom—let’s plump things up. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.75
Sent
Tue · 6am
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 14.6% when it discounts).
  • Voice warmth 0.72 for BUXOM Cosmetics vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Lip Plumping
Hero headline
WELCOME TO BUXOM — HERE'S 20% OFF
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$25
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Our #1 Plumping Gloss”ranking · unsubstantiated
  • “Plumping peptide formula”ingredient · unsubstantiated
Products featured
  • Plump Shot™ Peptides Lip Serumbestseller
  • Full-On™ Plumping Lip Polish Glossbestseller
  • Power Line™ Plumping Lip Linerbestseller
  • Power-full Plumping Peptide Lip Tint
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.