How BYOMA built this send — a clinical results email shipped as product hero on Friday at 2pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: BYOMAcampaignPreheader: “⏰ It's time for glass skin”
Offer
Full price
Voice warmth
0.70
Sent
Fri · 2pm
Format
Product hero
How this send compares
When BYOMA does discount it averages 18.3% off — 4.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for BYOMA vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
20 Minutes to Glass Skin
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
u46695403.ct.sendgrid.net
No UTM tagging detected
Tracking domain
u46695403.ct.sendgrid.net
ESP fingerprint · SendGrid
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically proven to instantly increase skin radiance”efficacy · substantiated
“Clinically proven to strengthen skin barrier by up to 36%”efficacy · substantiated
“Clinically proven to deliver glass skin in just 20 mins”efficacy · substantiated
“Clinically proven to reduce the appearance of wrinkles”efficacy · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.