How BYOMA built this send — a discount-led email shipped as mixed / modular on Sunday at 12am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: BYOMAflowPreheader: “Your 15% OFF is waiting...”
Offer
15% off
Voice warmth
0.85
Sent
Sun · 12am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 18.3% when it discounts).
Voice warmth 0.72 for BYOMA vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount-led
Price and promotion are the main message.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean / non-toxic
Ingredient safety, 'free-from', and clean-formula messaging.
Hero headline
Hi there, Welcome to BYOMA 🧡
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
u46695403.ct.sendgrid.net
No UTM tagging detected
Tracking domain
u46695403.ct.sendgrid.net
ESP fingerprint · SendGrid
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
12am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“15% OFF your first order”efficacy · unsubstantiated
“Exclusions apply – does not apply to items on promotion or sale, starter kits, gift sets, bundles, subscriptions, or holiday exclusives”guarantee · substantiated
Products featured
BYOMA Skincare Productshero
Kujola
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