How BYOMA built this send — a routine education email shipped as mixed / modular on Wednesday at 12am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: BYOMAcampaignPreheader: “scan your skin to build your custom routine”
Offer
Full price
Voice warmth
0.72
Sent
Wed · 12am
Format
Mixed / modular
How this send compares
When BYOMA does discount it averages 18.3% off — 4.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for BYOMA vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch
Hero headline
Not sure what to get? BYOMA can help!
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“scan your skin to build your custom routine”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
10
Multi-CTA layout
Primary destination URL
u46695403.ct.sendgrid.net
No UTM tagging detected
Tracking domain
u46695403.ct.sendgrid.net
ESP fingerprint · SendGrid
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Scan your skin to build your custom routine”efficacy · unsubstantiated
Products featured
BYOMA Skincare (New In)new
BYOMA Skincare (Bestsellers)bestseller
Kujola
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