Sun got you melting? 😅 You need Melting Balm Cleanser
How BYOMA built this send — a routine education email shipped as product hero on Friday at 8pm, carrying a 25% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: BYOMAcampaignPreheader: “Sweat and SPF don’t stand a chance”
Offer
25% off
Voice warmth
0.75
Sent
Fri · 8pm
Format
Product hero
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 18.3% when it discounts).
Voice warmth 0.72 for BYOMA vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Bundle Discount
Hero headline
MELTING BALM CLEANSER
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
u46695403.ct.sendgrid.net
No UTM tagging detected
Tracking domain
u46695403.ct.sendgrid.net
ESP fingerprint · SendGrid
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
8pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically proven to protect & maintain skin barrier”efficacy · unsubstantiated
“Buttery soft and deeply hydrating, our nourishing cleansing balm is made to melt away makeup, SPF and impurities”efficacy · unsubstantiated
Products featured
Melting Balm Cleanserhero
Hydrating Serum
Moisturizing Gel-Cream
Ultralight Face Fluid SPF 50
Creamy Jelly Cleanser
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.