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BYROE/Superfood Powered Clean Ingredients/email teardown

Welcome to BYROE ✨

How BYROE built this send — a superfood powered clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BYROEflowPreheader: “Ready to feed your skin? + $10 off ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$10 off
Voice warmth
0.80
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • Voice warmth 0.80 for BYROE vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Superfood Powered Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Welcome Discount
Hero headline
Start Feeding Your Skin with $10 Off
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$60
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now with $10 Off”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Upcycled superfood ingredients that actually work”ingredient · unsubstantiated
  • “Clinical results without the complexity”efficacy · unsubstantiated
  • “Korean heritage meets NYC efficiency”ingredient · unsubstantiated
  • “We preserve each ingredient's potency with advanced extraction, protecting vital nutrients and antioxidants. Every formula is tested for real results.”efficacy · unsubstantiated
  • “Superfood-powered skincare that delivers results at New York speed”efficacy · unsubstantiated
Products featured
  • Pumpkin Pro-Retinol Creambestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.