How Caldera + Lab built this send — a clinical results email shipped as product hero on Tuesday at 1pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 16.0% when it discounts).
Voice warmth 0.58 for Caldera + Lab vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
THE LINES AREN'T FADING ANYMORE
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically proven to visibly reduce lines and wrinkles, lift and firm the skin, and even skin tone.”efficacy · unsubstantiated
“Built on biocompatible lipids with clinical-grade Vitamin C, collagen amino acids, and adaptogenic botanicals.”ingredient · substantiated
“No synthetic fragrance, silicones, parabens, or phthalates. Third-party tested for purity.”sustainability · substantiated
“Named 'The Great' for a reason.”ranking · unsubstantiated
“Accepted by the National Eczema Association.”ingredient · substantiated
Products featured
The Greathero
The Regimen + Eye Defensebestseller
The Works
The Power Pair
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.