How Caliray built this send β a clinical results email shipped as product hero on Thursday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Caliray does discount it averages 10.0% off β 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.79 for Caliray vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
clinically PROVEN to perform.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Thursday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
β100% of users said our mascara volumizes, lengthens, curls, is water-resistant, zero-smudge, flake-free, and safe for sensitive eyes β based on a clinical + consumer study of 30 women after 24-hours of product useβefficacy Β· substantiated
β100% of users said our setting spray is waterproof, sweat-proof, transfer-proof, hydrating, not sticky, non-comedogenicβefficacy Β· substantiated
β100% of users said our setting powder blurs + sets makeup for 16 hours, controls oil + shine, feels weightless β based on a clinical + consumer study of 23 women after 24-hours of product useβefficacy Β· substantiated
βAllure Best of Beauty 2022 Award Winnerβranking Β· substantiated
βClinically proven to performβefficacy Β· substantiated
Products featured
Come Hell or High Water 24-Hour Tubing Mascarahero
Surfproof 24-Hour Setting Spray
Magic Hour 16-Hour Setting Powder
Kujola
See how your brand compares β open Kujola
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