Caliray / Clean Ingredients / email teardown
vibe check.... you passed ๐ How Caliray built this send โ a clean ingredients email shipped as mixed / modular on Wednesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jun 24, 2026 From: Caliray flow Preheader: โ10% OFF your first order อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อโ
How this send compares
10% off โ 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).Voice warmth 0.79 for Caliray vs 0.70 across the set โ a warmer, more human register than the average competitor. 01
Message & creative Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
vibe check..... you passed! 10% OFF your first order.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price โ the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.20
Casual Formal
Reader focus 0.65
โWeโ โYouโ
Expressiveness 0.85
Restrained Exuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action Primary CTA
โSHOP NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
โAward winning tubing mascaraโ ranking ยท unsubstantiated โ24 hour wear tubing mascaraโ efficacy ยท unsubstantiated โ16 hour blurring setting powderโ efficacy ยท unsubstantiated โClean, hydrating & longwear setting sprayโ efficacy ยท unsubstantiated โAward winning clean beauty essentialsโ ranking ยท unsubstantiated โPerformance-clean, skin-loving formulas that last all dayโ efficacy ยท unsubstantiated Products featured
Surf Proof Setting Spray hero Come Hell or High Water Tubing Mascara bestseller Lipguard SPF 31 High Shine Gloss Balm Blurry Blush Magic Hour Setting Powder Kujola
See how your brand compares โ open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed โ it is not part of the indexed analysis above.
More from Caliray โ All clean ingredients emails โ All % off offers โ